Nappily Ever After
Casper
2025
Objective
Add a new demographic to Casper’s addressable market
Problem
The brand is under preforming in the 45–60 age range
Audience
Adults 45+, Parents or caregivers who are thoughtful and pragmatic. They are changing household dynamics.
Trend
Multi-generational housing isn’t just a trend, it’s a shift in the culture
Strat Line
Comfort for whoever calls it home.
Big Title Centered
The Ask
Lorem ipsum minus totam et et dignissimos dolor illo accusantium quibusdam sint? Autem suscipit illo ut voluptates eveniet nam ea.
The Insight
Lorem ipsum minus totam et et dignissimos dolor illo accusantium quibusdam sint? Autem suscipit illo ut voluptates eveniet nam ea.
The Idea
Lorem ipsum minus totam et et dignissimos dolor illo accusantium quibusdam sint? Autem suscipit illo ut voluptates eveniet nam ea.
For Casper Mattresses, finding an edge in the DTC mattress world is critical. There has never been more competition for beds that come in a box. We gave them a platform to speak to a group of people who are under-represented in culture: The multi generational household.
Big Title
My Role
I went to the Casper store and submerged myself in what buying a bed would be like. I noticed the different selling points for different consumers and how the nuclear family was on full display in their store layout.
I committed myself to the social conversion, monitoring channels about anything that involved multigenerational families for multiple weeks.
I completed a systematic competitor analysis and analyzed all the meaningful trends in the DTC mattress landscape from health, to comfort, to being simply very hot when you sleep.
Subheading
Lorem ipsum minus totam et et dignissimos dolor illo accusantium quibusdam sint? Autem suscipit illo ut voluptates eveniet nam ea.
The Ask
Lorem ipsum minus totam et et dignissimos dolor illo accusantium quibusdam sint? Autem suscipit illo ut voluptates eveniet nam ea.
